A Japanese skilled soccer participant is launching his personal cryptocurrency to spice up fan engagement.

Keisuke Honda, former Japan midfielder and presently a captain of the Brazilian skilled league group Botafogo, has launched his personal token to construct new connections along with his followers, Cointelegraph Japan reported on Oct. 22.

The so-called “KSK Honda Coin” was launched on Thursday by way of Rally.io, a blockchain platform for creating video streaming and gaming purposes. The brand new coin is meant to allow followers to work together with Honda.

Holders of KSK Honda token will be capable to get unique content material from Honda in addition to work together with the participant by way of non-public channels on Discord. “We determined to create a social token to construct new connections with our most loyal followers,” Honda mentioned.

The world-known soccer participant mentioned that the brand new token will permit him to attach with followers in a extra open method, offering a 100% transparency in figuring out who holds cash within the fan group.

The worldwide soccer group is shifting deeper into the crypto and blockchain business in the hunt for new methods of connecting stars with their followers.

On Oct. 15, a high soccer membership in Russia’s Premier League — Zenit St. Petersburg — signed on to the blockchain-based gaming platform Sorare to situation collectible and tradeable digital playing cards. In September 2020, Italian skilled sports activities membership SS Lazio signed a multiyear cope with crypto buying and selling platform StormGain, enabling new fan engagement choices by crypto.