The cryptocurrency trade welcomes one other high-profile govt from conventional finance.

Filomena Ruffa, a former vice chairman of innovation and strategic partnerships at Visa’s Latin America division, has joined Crypto.com to broaden the corporate’s Latin American market.

In response to an Oct. 28 blog post, Ruffa will now be liable for managing all operations and driving strategic enterprise partnerships for Crypto.com in Latin America. The previous Visa govt brings intensive work expertise within the area in addition to experience from her high positions at fee corporations like CardinalCommerce and SafetyPay.

Crypto.com’s rent comes as the corporate information main new milestones. As reported by Cointelegraph, Crypto.com surpassed 5 million customers on Oct. 15 after hitting a million customers in September 2019.

As the corporate’s executives plan to proceed boosting its platform’s base, Crypto.com has already made some steps into Latin America. On Oct. 15, Crypto.com introduced the Portuguese model of its cell utility and alternate shortly after featuring the Spanish language on its platform.

Latin America is outwardly some of the progressive areas when it comes to the crypto adoption. In response to a September 2020 examine by blockchain analytics agency Chainalysis, Latin American firms are liable for among the highest volumes in crypto transactions worldwide, seeking to crypto as an escape from the banking system.