Digital collectibles platform Terra Virtua introduced Nov. 4 that it had accomplished a $2.5 million non-public funding spherical, attracting assist from funds equivalent to Woodstock, NGC Ventures, and AU21 Capital.

The funding raised can be used to additional develop what the corporate describes as the primary “mass-market” nonfungible token, or NFT, ecosystem.

Apart from being a market for provably uncommon digital collectibles, the platform has a robust deal with the social aspect of the fandom scene. As such it supplies a variety of customizable digital areas the place customers can exhibit their digital collections of NFTs, together with in-game gadgets, artworks, film, music and sports activities memorabilia.

Terra Virtua additionally has the assist of companions equivalent to Paramount Photos, Legendary Leisure and Unreal Engine, and has already signed offers for mental properties, or IP, equivalent to Prime Gun, Misplaced in House and The Godfather.

Whereas the probabilities of NFTs have been making waves in cryptocurrency and particularly blockchain gaming circles for a while now, they’re but to create a big splash in additional mainstream markets.

Nevertheless, shoppers at the moment are extra snug with digital possession of things, thanks largely to the mp3 revolution within the music business and the iTunes period which adopted it.

So might an ecosystem of digital collectibles disrupt the $62 billion fandom and merchandise market, attracting the ComiCon crowd to the blockchain occasion into the discount? Terra Virtua founder Jawad Ashraf actually thinks so:

“Think about unique Sport of Thrones finale merchandise accessible solely through the episode. If you happen to might seize unique staff merchandise when a participant hits a house run. Merchandise that turns into accessible at a live performance throughout particular performances. Proudly owning motion figures that come to life — these are the varieties of issues you’ll expertise from Terra Virtua”