MassMutual’s $100 million Bitcoin (BTC) buy exhibits that the demand for cryptocurrency will probably be rising additional, in accordance with strategists at main funding financial institution JPMorgan.

In an investor be aware on Dec. 11, JPMorgan strategists together with Nikolaos Panigirtzoglou reportedly steered that Bitcoin adoption is now increasing from household places of work and rich buyers to larger buyers like insurance coverage companies and pension funds.

As reported by Bloomberg, the specialists mentioned that insurance coverage companies and pension funds are unlikely to speculate giant quantities in Bitcoin, however even a small shift towards crypto might be vital.

If pension funds and insurance coverage corporations in the USA, Euro space, the UK and Japan allocate 1% of their belongings to Bitcoin, Bitcoin demand would develop by an extra $600 billion, the strategists calculated. That is nearly double Bitcoin’s market capitalization, which stands at $356 billion at publishing time, in accordance with data from CoinMarketCap.

JPMorgan strategists wrote, “MassMutual’s Bitcoin purchases symbolize one other milestone within the Bitcoin adoption by institutional buyers. […] One can see the potential demand that might come up over the approaching years as different insurance coverage corporations and pension funds observe MassMutual’s instance.”

Massachusetts-based insurance coverage agency MassMutual introduced on Dec. 11 that the corporate purchased $100 million in Bitcoin for its basic funding account. MassMutual advised Cointelegraph that the funding is a part of a broad technique with the objective of reaching “measured but significant publicity to a rising financial facet of our more and more digital world.”

MassMutual’s foray into Bitcoin comes amid main institutional participant MicroStrategy planning a $400 million securities providing to put money into BTC. MicroStrategy adopted Bitcoin as its major asset after buying $425 million value of Bitcoin in August and September.