An Indian startup has constructed a decentralized notification protocol dubbed Ethereum Push Notification Service (EPNS) permitting DApps to ship push notifications to Ethereum pockets customers.

Chatting with Cointelegraph, EPNS founder Richa Joshi mentioned that they developed the protocol after discovering a placing similarity between how purposes operated within the early days of the web and the way they function on Net 3.0.

She defined that Gmail or Orkut didn’t ship notifications of their early days as they do now. Customers must verify again each time to see in the event that they acquired any new emails or messages.

That modified when Apple launched notifications for web purposes in 2010, Joshi added, saying: 

“Unexpectedly, companies started to succeed in out to customers each time an motion was required from their finish. It elevated the engagement fee by 7x and massively improved consumer expertise.”

From that perspective, she mentioned, DApps, sensible contracts and different decentralized companies on Net 3.0 work equally to early day GMail and Orkut. Joshi emphasised that this was what intrigued them to deliver push notifications to the decentralized world and pull the business out of the “stone age period of communication.”

Additional explaining how EPNS works, she acknowledged that EPNS is a decentralized communication layer that follows the Net 3.0 ethos and is “able to carrying notifications to any platform together with crypto wallets, cellular apps and even net browsers.”

Joshi mentioned that EPNS would serve the identical objective for decentralized apps and companies as Apple Push Notification Service does for iOS platforms. It can act because the decentralized middleware and confirm the supply, guarantee spam safety, and solely let notifications by to a pockets consumer if they’ve consented to obtain them. She added that customers can have full management over whether or not they obtain notifications:

“The protocol permits customers to be in direct management of what companies they get notifications from, it imposes guidelines on the companies together with spam safety for customers, limiting their skill so as to add wallets as subscribers, and so forth.”

DApps and different decentralized companies can have a greater likelihood at pushing their companies to the cryptocurrency group with the assistance of push notifications.

Much like how the Chromium-based Courageous browser rewards its customers for viewing advertisements, EPNS would additionally present incentives to cryptocurrency pockets customers that opt-in for push notifications despatched by the notification protocol. Moreover, cryptocurrency pockets suppliers that enable EPNS to ship notifications to their customers can even obtain part of the income generated from the system, Joshi concluded.